MKTG 6130 - Customer-Driven Marketing Management

An examination of marketing theory, concepts, and processes used by organizations to create customer value, achieve and sustain competitive advantage and accomplish their strategic mission and objectives. Emphasis on planning, implementing, and evaluating customer-driven marketing strategies to respond effectively to complex global, cultural, technological, competitive, and other market or environmental factors.

Note: Open to graduate students only.

Prerequisites/Corequisites: Prerequisite: Completion of all MBA basic core requirements or written approval of Director of Graduate Business Programs.

Credits: 3 hours

Restrictions: Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the approval of the Director of Graduate Business Programs.