MKTG 6710 - Applied Marketing Research

Applications of marketing research methods for marketing management using a variety of analytical techniques. Required for all MBA marketing concentrations.

Note: Open to graduate students only.

Prerequisites/Corequisites: Prerequisite: MKTG 6130 is recommended prior to taking MKTG 6710.

Credits: 3 hours

Restrictions: Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the approval of the Director of Graduate Business Programs.