PADM 5840 - Nonprofit Marketing and Development

The nonprofit sector embraces the concepts and strategies of marketing and development in order to promote its service mission and social capital. This course introduces the study and practices of nonprofit advancement including communication, marketing, public relations, and program development. The specific concepts and tools covered in this course include branding, public relations, competitive analysis, target markets, use of social media, and communications strategy through the development of deliverable products and a comprehensive marketing strategy. Material developed in this class will be based upon a new or existing program in a real nonprofit organization.

Note: Open to upper-level undergraduate and graduate students.

Credits: 3 hours