MKTG 3710 - Marketing Research

Understanding consumers in the digital and global marketplace is critical to a marketer’s success. Marketers need reliable and valid information to make sound strategic marketing decisions. Students will learn and gain experience in the different methods marketers use to identify, gather, analyze, and communicate information about consumers and the global marketplace.

Prerequisites & Corequisites: Prerequisites: MKTG 2500 and (STAT 1600 or STAT 2160 or STAT 3660).

Credits: 3 hours

Restrictions: Restricted to majors/minors across multiple departments. Please see advisor for specific program restrictions.