MKTG 4880 - Applied Process Reengineering

This is an experiential learning course based on Deming’s Plan-Do-Check-Act management cycle. Students use data-driven, structured problem-solving to develop and implement process innovations. The importance of process standardization to effective continuous improvement is demonstrated.

Prerequisites & Corequisites: Prerequisites: Senior standing or instructor approval.

Credits: 3 hours

Restrictions: Restricted to majors/minors in Integrated Supply Management.

Cross-Listed: This course is cross-listed with EDMM 4880. A student may not receive credit for both EDMM 4880 and MKTG 4880.