MKTG 4791 - Advanced Digital Marketing Strategies

This is an applied, capstone course that includes application of online and digital strategies and tactics to enhance an organization’s overall marketing efforts. Students will critically assess the success or failure of a specific industry, client situation and/or multi-channel market effort to increase their knowledge of technology’s disruptive impact on current business and marketing models.

Prerequisites & Corequisites: Prerequisites: CIS 2900, CIS 3900, MKTG 3710 and MKTG 3730.

Credits: 3 hours

Restrictions: Restricted to majors in eBusiness Marketing, and Digital Marketing and eCommerce.