MKTG 3330 - Sustainability Marketing

This course is an introduction to the role of sustainable marketing in the U.S. and global economy. Emphasis within this course is on how organizations create sustainable value through strategically driven marketing action. Topics include buyer & consumer behavior, market segmentation, product planning, service quality, promotion, pricing, and managing channel relationships.

Prerequisites & Corequisites: Prerequisite: Junior standing or instructor approval.

Credits: 3 hours