MKTG 3921 - Food Marketing Analytics

This course introduces students to techniques and tools for analyzing secondary data in the food and fast-moving consumer goods industries. Students will learn analytics and metrics for analyzing and synthesizing data sources, such as large syndicated databases, textural data, and social media data. The emphasis will be on the accurate interpretation and effective communication of strategic solutions to address marketing problems using data visualization techniques in oral presentations and written reports.

Prerequisites & Corequisites: Prerequisite: MKTG 2900 (may be taken concurrently)

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing or instructor approval.