CIS 2500 - Data Analytics for Business

Data analytics is a versatile discipline that has revolutionized the various fields of social sciences such as management, business, psychology, political sciences and etc. This course introduces students to data analysis principles, methods, and tools that are used in social science disciplines. Students will be introduced to various types of analytics tools and techniques used to solve societal problems. Data types, databases, and data visualization techniques are introduced in this course. Students also learn data analytics foundations from the perspective of social sciences scenarios and demonstrate how to apply their knowledge and skills they learn in this course to support data driven, comprehensive, reason and evidence-based conclusions. To understand data analytics applications in social science, students work on various cases in contexts such as business, management, and organizational psychology (e.g., consumer behavior, organizational behavior, …). This course meets the student learning outcomes in the WMU Essential Studies Level 2: Exploration and Discovery, Science and Technology Course Category.

Prerequisites & Corequisites: Prerequisite: MATH 1160 or equivalent

Credits: 3 hours