MKTG 5940 - Food Marketing Issues

This course will focus on a leading-edge contemporary business issue in food marketing and fast-moving consumer goods. The course consists of an in-depth examination of a relevant topic affecting businesses at any functional level of analysis. This work will proceed after the approval and under the guidance of a faculty member. Students will develop a strong understanding of a current business issue and be able to define, outline, and discuss critical points within the topic. In addition, they will recognize its relation to the broader political, social, economic, and historical environment and be able to present practical implications for organizations as well as for society at large.

Prerequisites & Corequisites: Prerequisites: MKTG 3710 and MKTG 3921 (both may be taken concurrently).

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing.