MKTG 4200 - SEO & Content Marketing

This course examines how modern businesses use organic digital content to create consumer awareness, engagement, conversion, and retention. This experiential course specifically focuses on search engine optimization (SEO) and content marketing in a way that teaches strategic and tactical decision-making, and how to integrate these practices into a broader marketing strategy.

Prerequisites & Corequisites: Prerequisite: MKTG 2500 with a grade of “C” or better.

Credits: 3 hours

Restrictions: Restricted to Digital Marketing & eCommerce majors.