MKTG 5420 - Cannabis Marketing

The legalization of recreational marijuana (tetrahydrocannabinol (THC-9) in Michigan and many other States, coupled with the increased popularity of different cannabis products like cannabidiol (CBD), cannabinol (CBN), and cannabigerol (CBG), are the impetus of a new consumer retail market segment. This course provides students with a working knowledge of the history, development, and overlap of cannabinoids, their effects on homeostasis and the Endocannabinoid System (ECS), the THC and CBD culture, uses, and other socio-economic effects relevant to consumer marketing and sales of these products. This course prepares students to have successful careers in the cannabis industry. This class will help certify the student in the basics of cannabis marketing, plus the basics of provisioning center expertise.

Credits: 3 hours