Dec 08, 2025  
Undergraduate Catalog 2023-24 
    
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Undergraduate Catalog 2023-24 [ARCHIVED CATALOG]

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MKTG 5920 - Advanced Category Management

The advanced Category Management course enhances and applies Category Management concepts and principles directly to real-life cases currently facing retailers and consumer goods manufacturers. Students learn the necessary skill set to implement the eight-step DRASSTIR process for category management effectively. This course prepares students for career advancement by delivering theoretical and practical knowledge and skills.

Prerequisites & Corequisites: Prerequisites: MKTG 4920 or graduate admission

Credits: 3 hours


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