MKTG 2500 - Marketing Principles

Introduction to the role of marketing in the U.S. and global economy. Emphasis on how organizations create customer value through marketing strategy planning. Topics covered include buyer behavior, market segmentation, product planning, service quality, promotion, pricing, and managing channel relationships.

Prerequisites & Corequisites: Prerequisite: Sophomore standing. This course is open to pre-business and business majors as well as the following other majors: Aviation Science & Administration, Dietetics, Interior Design, Industrial Design, Imaging/Printing, Imaging/Printing:Management, Imaging/Printing:Marketing, Imaging:Business, Secondary Education in Marketing, and Textile & Apparel Studies. This course is open to the following minors: Accountancy, Advertising & Promotion, General Business, International Business, Integrated Supply Matrix Management, Management, Marketing, and Secondary Education in Marketing.

Credits: 3 hours