MKTG 2900 - Introduction to Food and CPG Industries

An introductory course designed to provide an overview of the food and consumer package goods (CPG) industries. The marketing functions performed by producers, manufacturers, wholesalers, and retailers are examined, along with consumer shopping, purchasing, and consumption behavior.

Prerequisites & Corequisites: Prerequisites: Sophomore standing; PRBP, TXD, Business Administration majors, and MKT minors only.

Credits: 3 hours