MKTG 3760 - Sales Management

Topics include the role of personal selling in the firm, determination of market and sales potential, recruiting, training, sales compensation, territories and quotas, motivation, and measuring selling effectiveness.

Prerequisites & Corequisites: Prerequisites: MKTG 2500; Marketing majors and minors, Sales and Business Marketing majors, General Business majors, Printing/Imaging Marketing majors, and Secondary Education in Marketing majors and minors only.

Credits: 3 hours