MKTG 3770 - Sales Promotion

The course is designed to introduce the student to the principles and practices of sales promotion. Included will be topics related to the development and implementation of direct inducement or incentive programs offered to members of the sales force, distributors, or consumers with the primary objective of effecting an immediate sale.

Prerequisites & Corequisites: Prerequisites: MKTG 2500; ADV majors and minors, MKT majors and minors, FMK majors, SBM majors, and GBZ majors only.

Credits: 3 hours