Food and Consumer Package Goods Marketing Major (FMKJ) (29 to 30 hours)

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3910 - Retail Merchandising Credits: 3 hours
MKTG 3970 - Food and CPG Internship Credits: 1 to 3 hours
MKTG 4840 - Marketing Logistics Credits: 3 hours
MKTG 4920 - Category Management Credits: 3 hours
MKTG 4930 - Food and CPG Sales Credits: 3 hours
MKTG 4940 - Food and CPG Marketing Issues and Strategies Credits: 3 hours

Elective:

Select one additional course (3 hours) from the following:

MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 3960 - Survey of Food and CPG Industries Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4760 - Retail Management Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
“Other” - Advisor write-in.

Other Requirements

The Advanced Economics requirement may be satisfied through the completion of any 3000-level or 4000-level economics course offered at Western Michigan University.