May 24, 2022  
Undergraduate Catalog 2012-13 
Undergraduate Catalog 2012-13 [ARCHIVED CATALOG]

Advertising And Promotion Major (ADVJ)(27 hours)

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The advertising and promotion major prepares students for a variety of promotion-related positions, such as account management, media planning, and advertising sales. Graduates typically find employment in the advertising industry or in firms with marketing communications, promotion, or interactive marketing departments. Students are encouraged to pursue a related minor in art, communication, english (writing emphasis), or imaging to enhance their creative skills.


Select two additional courses from the following:

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

Advanced ECON Requirement

The advanced ECON requirement may be met by taking any 3000-level or 4000-level economics course offered at Western Michigan University.

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