Marketing Major (MKTJ)(24 hours)

The marketing major is intended for students who wish to receive general training in marketing while having the flexibility to choose marketing electives that correspond to their particular career interests. Marketing majors can pursue a variety of careers, such as sales and sales management, customer service, consumer/marketing research, sport marketing or global marketing.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4860 - Marketing Strategy Credits: 3 hours

Electives:

Select two additional courses (6 credit hours) from the following:

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3720 - Purchasing Management Credits: 3 hours
MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4760 - Retail Management Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
MKTG 4840 - Marketing Logistics Credits: 3 hours

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

BUS 3700 - Integrated Communication in Business Credits: 3 hours

Advanced ECON Requirement

The advanced ECON requirement may be met by taking any 3000-level or 4000-level economics course offered at Western Michigan University.