May 24, 2022  
Undergraduate Catalog 2012-13 
Undergraduate Catalog 2012-13 [ARCHIVED CATALOG]

Marketing Major (MKTJ)(24 hours)

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The marketing major is intended for students who wish to receive general training in marketing while having the flexibility to choose marketing electives that correspond to their particular career interests. Marketing majors can pursue a variety of careers, such as sales and sales management, customer service, consumer/marketing research, sport marketing or global marketing.


Select two additional courses (6 credit hours) from the following:

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

Advanced ECON Requirement

The advanced ECON requirement may be met by taking any 3000-level or 4000-level economics course offered at Western Michigan University.

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