Sales And Business Marketing Major (SBMJ)(24 hours)

The sales and business marketing major prepares students for sales and marketing careers with firms that emphasize business-to-business marketing. Sales and business marketing majors may want to consider a minor in biological sciences, chemistry, computer science, imaging, manufacturing technology, or physics to enhance their career opportunities with technology-oriented employers.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 4100 - Selling Skills Development Credits: 3 hours
MKTG 4600 - Advanced Selling Strategies Credits: 3 hours
MKTG 4700 - Business Marketing Strategy Credits: 3 hours

Electives:

Select one additional course (3 hours) from the following:

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3720 - Purchasing Management Credits: 3 hours
MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours

or either:

MKTG 4630 - Manufacturing Logistics Credits: 3 hours
OR
MKTG 4840 - Marketing Logistics Credits: 3 hours

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

BUS 3700 - Integrated Communication in Business Credits: 3 hours

Advanced ECON Requirement

The advanced ECON requirement may be met by taking any 3000-level or 4000-level economics course offered at Western Michigan University.

Recommendation:

It is strongly recommended that students considering employment in manufacturing-related industries complete one or more of the following courses either to fulfill their General Education Distribution Area VII requirement or as an elective:

IME 1420 - Engineering Graphics Credits: 3 hours
(elective)
IME 1500 - Introduction to Manufacturing Credits: 3 hours
(Distribution Area VII)
ME 2200 - Processes and Materials in Manufacturing Credits: 4 hours
(Distribution Area VII)