Advertising And Promotion Major (ADVJ)(27 hours)

The advertising and promotion major prepares students for a variety of promotion-related positions, such as account management, media planning, and advertising sales. Graduates typically find employment in the advertising industry or in firms with marketing communications, promotion, or interactive marketing departments. Students are encouraged to pursue a related minor in art, communication, English (writing emphasis), or imaging to enhance their creative skills.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4720 - Media Planning and Research Credits: 3 hours
MKTG 4740 - Creative Strategy Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4810 - Integrated Marketing Communications Campaigns Credits: 3 hours

Electives:

Select two additional courses from the following:

MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3730 - Internet Marketing Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4730 - Direct Marketing Strategy Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours

Baccalaureate-Level Writing Requirement

The following course meets the baccalaureate-level writing requirement for the major:

BCM 3700 - Integrated Communication in Business Credits: 3 hours

Advanced ECON Requirement

The advanced ECON requirement may be met by taking any 3000-level or 4000-level economics course offered at Western Michigan University.