May 25, 2022  
Undergraduate Catalog 2014-15 
Undergraduate Catalog 2014-15 [ARCHIVED CATALOG]

eBusiness Marketing (EBMJ)(24 hours)

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The ebusiness marketing major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

This major has two tracks, from which students should choose one: Information Systems or Marketing.

Core Requirements for both tracks:

Information Systems Track (4 courses - 12 credits)

Marketing Track (4 courses - 12 credits)

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