Jun 08, 2023  
Undergraduate Catalog 2016-2017 
Undergraduate Catalog 2016-2017 [ARCHIVED CATALOG]

eBusiness Marketing (EBMJ) (27 hours)

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The ebusiness marketing major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

This major has two tracks, from which students should choose one: Information Systems or Marketing.

Information Systems Track (4 courses - 12 credits)

Required Courses

Two Electives

Marketing Track (4 courses - 12 credits)

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