Sales And Business Marketing Major (SBMJ)(24 hours)

The sales and business marketing major prepares students for sales and marketing careers with firms that emphasize business-to-business marketing. The major is highly interactive with most major assignments being role-plays within the Kaiser Sales Lab. Successful sales and business marketing majors tend to be competitive and are dedicated to the hard work required of the major. There is a highly supportive but challenging culture within the major that creates the tradition of success.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 4100 - Selling Skills Development Credits: 3 hours
MKTG 4600 - Advanced Selling Strategies Credits: 3 hours
MKTG 4700 - Business Marketing Strategy Credits: 3 hours

Elective Courses:

Select one additional course (3 hours) from the following:

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3720 - Sourcing and Purchasing Credits: 3 hours
MKTG 3730 - Digital and Social Media Marketing Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 4730 - Data Driven Marketing Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours

or either:

MKTG 4630 - Supply Chain Logistics Credits: 3 hours
OR
MKTG 4840 - Marketing Logistics Credits: 3 hours

Recommendation:

It is strongly recommended that students considering employment in manufacturing-related industries complete one or more of the following courses either to fulfill their General Education Distribution Area VII requirement or as an elective:

EDMM 1420 - Engineering Graphics Credits: 3 hours
(elective)
EDMM 1500 - Introduction to Manufacturing Credits: 3 hours
(Distribution Area VII)