Digital Marketing and eCommerce (DMEJ) (24 hours)

The Digital Marketing and eCommerce (DMEJ) major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, data analytics, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

Major Requirements (15 hours)

CIS 2900 - Web Applications for Business Credits: 3 hours
CIS 3900 - Business Web Architecture Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3730 - Digital and Social Media Marketing Credits: 3 hours
MKTG 4791 - Advanced Digital Marketing Strategies Credits: 3 hours

Electives (9 hours)

Proper sequencing of major electives will allow a student in EDM to study one of the following specialty areas (students must meet with a major advisor to discuss and plan elective options).

Customized Specialization

Select any three (3) courses listed below. Students are highly encourages to consult with an EBM major coordinator or advisor to select his/her elective courses.

CIS 2610 - Business Mobile Programming Credits: 3 hours
CIS 2640 - Applied Analytics Foundations Credits: 3 hours
CIS 2650 - Programming for Data Analytics Credits: 3 hours
CIS 2660 - Networking and Data Communications Credits: 3 hours
CIS 2800 - Internet Programming Credits: 3 hours
CIS 3600 - Systems Analysis and Design Credits: 3 hours
CIS 3620 - Practical Project Management Credits: 3 hours
CIS 3640 - Visual Analytics Credits: 3 hours
CIS 3660 - Information Assurance and Compliance Credits: 3 hours
CIS 4100 - Internship Credits: 1 to 4 hours
CIS 4500 - Customer Relationship Management Credits: 3 hours
OR
MKTG 4500 - Customer Relationship Management Credits: 3 hours
CIS 4600 - Business Database Applications Credits: 3 hours
CIS 4610 - Database for Business Analytics Credits: 3 hours
CIS 4640 - Business Data Mining Credits: 3 hours
CIS 4700 - Mobile Commerce Development Credits: 3 hours
CIS 4960 - Independent Study Credits: 1 to 4 hours
CIS 5550 - Topics in Computer Information Systems Credits: 3 hours
CIS 5650 - Big Data Analytics Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3780 - Marketing Analytics Credits: 3 hours
MKTG 4730 - Data Driven Marketing Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
MKTG 4790 - Marketing Internship Credits: 1 to 3 hours

Digital Marketing and eCommerce (DMEJ) (24 hours)

Major Requirements (15 hours)

Electives (9 hours)

Analytics

Web Applications

Mobile Applications

Database Marketing

Customized Specialization