The Advertising and Promotion major challenges intellectually curious business students to understand how complex marketing relationships affect brand perceptions and buying behaviors. With a 97% placement rate, graduates enter the advertising industry prepared to apply creative ideas and strategic thinking within an integrated marketing communication plan to drive positive business results.
Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the program boasts small class sizes and faculty that bring real-world experience. It is among only 10 percent of university advertising programs housed within a business college, offering a unique mix of marketing, communication, and business fundamentals highly desired by ad and digital agencies today.
In addition to preparing students academically, the major offers professional development and networking opportunities through an active AdClub with weekly speakers and interviews, Career Fairs in Detroit and Chicago, internships, study abroad experiences in the Dominican Republic, Germany, or Thailand, and participation in the National Student Advertising Competition. Numerous scholarship opportunities are also available.
A minimum of 27 hours is required for this major.