Western Michigan University offers the premier Food and Consumer Packaged Goods Marketing major in the United States. With very few exceptions, graduates are all employed within three months of graduating. The Food Marketing faculty has over 100 years of combined industry experience. The program’s Industry Advisory Board is actively engaged in students’ success. The program includes a student organization, the Food Marketing Association, which organizes the top Food Marketing Conference in the industry and operates the Food Industry Research and Education (FIRE) Center.

The Food and Consumer Packaged Goods Marketing major at WMU is part of a larger group of universities and colleges that focus on this major through the Food Industry University Coalition. The major offers an accredited Category Management program, which allows students to pursue certification in Category Management and InContext Virtual Reality space planning tools. 

As an integral part of producing a well-rounded student, the major offers recruitment events with potential employers and study abroad experiences, an annual two-week industry tour around the Great Lakes Region, competition on multiple global and national stages, required internships, a multitude of networking opportunities, and annual scholarship opportunities over $100,000. 

The Food Marketing major requires a minimum of 24 credit hours.