The overarching goal of the Graduate Certificate Program in Business Analytics is to provide students with a strong foundation in analytical methods, techniques, and tools and train them to apply their analytical skills in making informed data-driven decisions. Students learn skills to acquire and manage real business data from various sources and prepare and visualize the data into compelling charts and dashboards to communicate patterns, trends, and findings. The program emphasizes the application of advanced analytical modeling to analyze massive structured and/or unstructured data and create business insights.