The Digital Marketing major at Western Michigan University is one of the only digital marketing programs in the country offered by an AACSB-accredited business school. As a student in the program, you’ll gain in-demand, resume-building skills at the forefront of marketing. You’ll learn to apply practical strategies and appropriate marketing technologies to impactful projects, guided by award-winning educators and a nationally respected curriculum.

The Digital Marketing major helps students explore their creative and analytical digital marketing interests, preparing them with experience in diverse career areas of digital marketing, including social media and digital content, digital advertising, search engine optimization, ecommerce, website analytics, marketing automation, and artificial intelligence. Students may choose to add a complementary minor, such as Business Analytics.

Digital Marketing majors enjoy automatic membership in the only digital marketing student organization in the country, Digital Marketing major at WMU, which offers regular digital marketing education and mentorship opportunities.

Meet with a Digital Marketing faculty member to learn more about the program and how it may fit your career goals.