Advertising & Promotion Minor (ADVN)

The Advertising and Promotion minor challenges students to understand how complex marketing relationships affect brand perceptions and buying behaviors. Focusing on hands-on learning with courses emphasizing experiential earning and portfolio-development opportunities taught by faculty with real-world experience, the program offers professional development and networking opportunities through an active AdClub.

A minimum of 15 hours is required for this minor.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 4720 - Advertising Media Strategy Credits: 3 hours
MKTG 4810 - Creative Campaign Strategy Credits: 3 hours

Note:

Non-HCOB students must take either STAT 1600 or CIS 2500.