THEA 5600 - Audience Development

This course will focus on the goals, functions, and means of audience development, with special attention to audience education in the arts. Topics will include the use of quantitative and qualitative analytical techniques to determine bases for creating programs to reach targeted, potential audiences based on demographics; developing master classes, residencies, special presentation, instructional material and post-performance experiences for targeted groups; and methods of evaluating the results of specific programs developed for a specific purpose.

Prerequisites & Corequisites: Prerequisite: Admission to the M.F.A. in Performing Arts Administration program or permission of program director.

Credits: 2 hours