MKTG 6710 - Applied Marketing Research

Applications of marketing research methods for marketing management using a variety of analytical techniques. Required for all MBA marketing concentrations; may be waived for those having MKTG 4710, or its equivalent, with a grade of “B” or better.

Credits 3 hrs.

Notes:
Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the consent of the Director of Graduate Business Programs.