MKTG 6730 - New Product Management

A systematic examination of market-driven processes for developing and launching new products and managing them over their life cycles. Includes application of marketing research along with consideration of organizational, technological, competitive, and societal issues.

Prerequisites/Corequisites: Prerequisite: MKTG 6130.

Credits 3 hrs.

Notes:
Open to Graduate Students Only. Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the consent of the Director of Graduate Business Programs.