MKTG 6700 - Sales Leadership

This course is designed to be a “learning laboratory” for exploring key sales leadership concepts related to the sales function and that of the sales leader in the firm. We will focus on developing hands-on analytical and management coaching skills through the use of business case studies, active practice in the classroom/lab and videotaped interactions. Special attention will be given to how and when to use marketing analytics for decision-making, the role of the sales leader as coach, and the role of technology in the sales organization.

Credits: 3 hours

Restrictions Enrollment in HCOB graduate business courses requires admission to the MBA or MSA program or the approval of the MBA advisor.
Notes: Open to Graduate students only.