MPH 6028 - Public Health Communication and Marketing

Successful communication is critical for many aspects of public health work. This course will prepare students to assess community needs and to develop, implement, and evaluate public health communication and social marketing strategies. It will look at the potential role of the media in communicating about health. It will also explore unique issues that need to be taken into consideration when developing and disseminating crisis and emergency risk messages intended to protect the public’s health.

Prerequisites/Corequisites: Prerequisite: MPH 6024 with a grade of “B” or better. Enrollment in Master of Public Health (MPH) courses requires admission to the MPH program or the approval of the Coordinator for the Master of Public Health program.

Corequisite: MPH 6032

Credits: 3 hours

Notes: Open to graduate students only.