MKTG 6305 - Supply Chain Management I

This course examines the integrated/cross-functional core concepts of supply chains from product/service development and launch through customer service and redemption. The course stresses critical analysis and decision-making tools necessary to develop and manage supply chain networks. A comprehensive business simulation combined with online presentations and assignments is used to demonstrate the multi-dimensional nature of supply chain decisions and their impact on performance.

Credits: 3 hours

Notes: Open to graduate students only.