MKTG 6315 - Supply Chain Management II

This course continues to examine the concepts of integrated supply chain networks. The primary focus of the course is the continued use of critical analysis to determine how to best develop/manage supply networks that ensure competitive advantage and customer success, and are economically justified. As in the previous course, the same comprehensive business simulation, combined with online curriculum presentations, is used to provide participants with an opportunity to apply the tools and techniques in a trial-and-error fashion, thus gaining experience in their application and uses.

Credits: 3 hours

Notes: Open to graduate students only.