COM 4300 - Persuasion and Social Influence

This course examines theory and research on social influence processes including compliance, conformity, and persuasion. Specifically, the course examines cognitive, interpersonal, and structural-level models of social influence and persuasion, and the impact of source, message, receiver, context, and channel on the influence process. This course satisfies WMU Essential Studies Level 3: Connections – Local and National Perspectives Category.

Credits: 3 hours

Restrictions: Restricted to juniors and seniors only.