Dec 08, 2022  
Undergraduate Catalog 2020-21 
Undergraduate Catalog 2020-21 [ARCHIVED CATALOG]

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COM 4400 - Public Relations Case Studies

This course uses a case study approach to apply principles of communication and persuasion theory to public relations problems. The course examines a variety of types of organizations in relation to issue advocacy and public policy, risk communication, legitimization, defense, and crisis management.

Prerequisites & Corequisites: Prerequisites: COM 2500 or COM 3500 with a grade of “C” or better.

Credits: 3 hours

Restrictions: Restricted to specific School of Communication majors/minors. Please see advisor for program restrictions.

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