MKTG 4860 - Marketing Strategy

Students in this course apply a variety of analytical and theoretical marketing tools to gauge how consumer and organizational behavior, competitive dynamics and market forces impact demand for a firm’s products or services. Through decision-making exercises, case studies, computer simulations and/or team projects, students develop competence in making target market and marketing mix decisions and developing strategic marketing plans.

Prerequisites & Corequisites: Prerequisites: Senior standing, MKTG 3710, (MKTG 3740 or MKTG 3780), and FIN 3200.

Credits: 3 hours

Restrictions: Restricted to majors in Marketing.