MKTG 4920 - Category Management

This course will examine the collaborative process between manufacturers and retailers to manage product categories to optimize shopper satisfaction. Fundamentals of the category management process will be examined including category, consumer and shopper insights, sales trends and the impact product assortment, price, promotion and shelf presentation have on optimizing product category performance over time. Successful completion of this course prepares the student for certification in category management.

Prerequisites & Corequisites: Prerequisite: MKTG 3921 (may be taken concurrently).

Credits: 3 hours

Restrictions: Restricted to majors in Food and Consumer Package Goods Marketing.