Dec 08, 2022  
Undergraduate Catalog 2020-21 
Undergraduate Catalog 2020-21 [ARCHIVED CATALOG]

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COM 3480 - Public Relations Writing

The course covers the styles and various forms of advanced PR writing including news releases, fact sheets, media lists, speeches, feature stories, letters, memoranda, company histories, annual reports, etc. Students develop the analytical and writing skills required in the field. Media and message targeting to appropriate audiences are examined and evaluated through the preparation of a traditional social media campaign. Additionally, this course examines the ethics involved in researching and writing for public relations contexts.

Prerequisites & Corequisites: Prerequisite: COM 2500 or COM 3500, with a grade of “C” or better.

Credits: 3 hours

Restrictions: Restricted to specific School of Communication majors/minors. Please see advisor for program restrictions.

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