COM 2500 - Public Relations and Social Media Strategy

This course examines the role of public relations and social media in a variety of organizations with a communication theory perspective. The course is designed to demonstrate how public relations and social media strategy are practiced in a variety of fields, including healthcare, politics, sports and entertainment, education, nonprofits, the corporate sector, and others, and to prepare students for careers in PR/social media in a variety of organizations. This course satisfies WMU Essential Studies Level 1: Foundations – Inquiry and Engagement: Critical Thinking in the Arts and Humanities Category.

Credits: 3 hours