Marketing

Kelley O’Reilly, Chair
Main Office: 3210 Schneider Hall
Telephone: (269) 387-6133

Mohammad Sakif Amin
Jennifer Bott
Scott Cowley
Sime Curkovic
James Eckert
Teresa Greenlees
Robert L. Harrison
Eric Harvey
Karen Lancendorfer
Thaweephan Leingpibul
Alhassan Mumuni
Stephen Newell
Mary Nielsen
Thomas Scannell
Bret Wagner
Zachary Williams
Hu (Jeffrey) Xie
Marcellis Zondag
Russell Zwanka

The Department of Marketing in the Haworth College of Business is the largest academic unit on WMU’s campus. The department offers five majors: (1) marketing, (2) digital marketing, (3) food marketing, (4) sales and business marketing, (5) and supply chain management. In addition, the department offers minors in advertising and promotion food marketing, supply chain management, and in marketing.

Program Requirements
Course requirements for each of the majors and minors can be found under each program. Course prerequisites are listed after the course descriptions. Any deviations from these course requirements and prerequisites must have the written approval of the department chairperson.

Advising for majors and minors takes place in the Haworth College of Business Office of Academic Advising and Admissions. Students are also encouraged to discuss majors, minors and elective choices with faculty members in their areas of interest.

Applying for a minor
To be eligible to apply for a minor, a student must have completed a minimum of 56 hours with an overall WMU grade point average of at least 2.50. However, meeting these minimum requirements does not guarantee admission into either minor, as the Department of Marketing receives far more minor applications than it has the capacity to accept.