Marketing Major (MKTJ)(24 hours)

Marketing, more than any other business function, deals with people. The Marketing major prepares students for careers in a wide range of industries, as sound marketing is critical to the success of every type of organization, including business-to-consumer companies, business-to-business companies, consumer goods and service companies, as well as non-profit organizations. Marketing majors pursue a variety of career paths including those related to branding, strategy, consumer/marketing research, consumer experience, promotion, channel and sales management.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
MKTG 3780 - Marketing Analytics Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4860 - Marketing Strategy Credits: 3 hours

Elective Courses:

The Marketing Department offers a wide array of elective courses that span most content areas of the marketing discipline. Students may elect any (2) two courses from the list of available courses below. Students are strongly encouraged to meet with a major advisor to discuss their two elective course options, sequencing, and career plans. As a guideline, a few content categories are provided as an example of how students can purposely align their elective choices with their potential career interests.

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3720 - Sourcing and Purchasing Credits: 3 hours
MKTG 3730 - Digital and Social Media Marketing Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3780 - Marketing Analytics Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 3920 - Applied Marketing Analysis Credits: 3 hours
MKTG 4500 - Customer Relationship Management Credits: 3 hours
OR
CIS 4500 - Customer Relationship Management Credits: 3 hours
MKTG 4730 - Data Driven Marketing Credits: 3 hours
MKTG 4760 - Retail Management Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
MKTG 4791 - Advanced Digital Marketing Strategies Credits: 3 hours
MKTG 4820 - Advanced Sports Marketing Credits: 3 hours
MKTG 4840 - Marketing Logistics Credits: 3 hours
MKTG 4980 - Readings in Marketing Credits: 1 to 3 hours
BUS 3960 - Study Abroad Seminar Credits: 1 to 6 hours

Content Catagories:

Marketing Major (MKTJ)(24 hours)

Required Courses:

Elective Courses:

Content Catagories:

Elective courses that are related to Digital Marketing

Elective courses that are related to Marketing Research and Analytics

Elective courses that are related to Sport Marketing