Marketing Minor (MKTN) (18 to 19 hours)

Note: This minor is not available to students pursuing a major in the Department of Marketing. Non-business students are limited to only one minor and a maximum of 30 credit hours in the Haworth College of Business.

Required Courses:

MKTG 2500 - Marketing Principles Credits: 3 hours
MKTG 3710 - Marketing Research Credits: 3 hours
STAT 2160 - Business Statistics Credits: 3 hours
(or equivalent)
or
STAT 3660 - Data Analysis for Biosciences Credits: 4 hours

Electives:

Select three courses (9 hours) from the following:

MKTG 2900 - Introduction to Food and CPG Industries Credits: 3 hours
MKTG 3600 - Professional Selling Credits: 3 hours
MKTG 3720 - Sourcing and Purchasing Credits: 3 hours
MKTG 3730 - Digital and Social Media Marketing Credits: 3 hours
MKTG 3740 - Advertising and Promotion Credits: 3 hours
MKTG 3760 - Sales Management Credits: 3 hours
MKTG 3770 - Sales Promotion Credits: 3 hours
MKTG 3800 - Sport Marketing Credits: 3 hours
MKTG 4730 - Data Driven Marketing Credits: 3 hours
MKTG 4750 - International Marketing Credits: 3 hours
MKTG 4760 - Retail Management Credits: 3 hours
MKTG 4770 - Consumer Behavior Credits: 3 hours
MKTG 4780 - Special Topics in Marketing Credits: 3 hours
MKTG 4840 - Marketing Logistics Credits: 3 hours

Note:

MKTG 4760 cannot be counted toward both a Management major and a Marketing minor.