Jun 23, 2024  
Undergraduate Catalog 2020-21 
Undergraduate Catalog 2020-21 [ARCHIVED CATALOG]

Digital Marketing and eCommerce (DMEJ) (24 hours)

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The Digital Marketing and eCommerce (DMEJ) major is an interdisciplinary major that combines the study of Marketing and Information Systems to prepare students for careers in fields such as e-commerce, data analytics, digital marketing, social media, and web application development and services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

Electives (9 hours)

Proper sequencing of major electives will allow a student in EDM to study one of the following specialty areas (students must meet with a major advisor to discuss and plan elective options).

Customized Specialization

Select any three (3) courses listed below. Students are highly encourages to consult with an EBM major coordinator or advisor to select his/her elective courses.

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