Mar 29, 2024  
Undergraduate Catalog 2009-10 
    
Undergraduate Catalog 2009-10 [ARCHIVED CATALOG]

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COM 4400 - Public Relations Case Studies


This course uses a case study approach to apply principles of communication and persuasion theory to public relations problems. The course examines a variety of types of organizations in relation to issue advocacy and public policy, risk communication, legitimization, defense, and crisis management.

Prerequisites & Corequisites: Prerequisites: COM 3500 with a grade of “C” or better.

Credits: 3 hours

Restrictions: Restricted to the following majors/minors: Communication Studies, Pre-Communication Studies, Journalism, Pre-Journalism, Organizational Communication, Pre-Organizational Communication, Public Relations, Pre-Public Relations, Pre-Communication.



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