GEOG 4080 - Tourism Marketing

Examination of the linkages between geography and tourism, the marketing of travel, and tourism and hospitality products. The course covers tourism and marketing research methods, marketing strategies, marketing planning, and marketing plan implementation with a focus on issues of tourism development. Students apply concepts and materials to a course research project related to tourism providers in west Michigan.

Prerequisites & Corequisites: Prerequisite: GEOG 3100

Credits: 3 hours